Status - and some cows

So, time for a brief status on the Madmarkedet.dk-project:

We're currently awaiting the official papers giving us the status as an official company. It's a little tedious and boring, so I won't go into detail, but obviously this needs to be done, before we can start selling you guys anything.

Turns our there's a lot of this paperwork stuff involved with starting a business. Who'd have thought. We'll get it all sorted, but sometimes dealing with bureaucracy and finding the right forms to fill can be a bit... daunting.

Having said that, we're really excited about having a payment module up and running. We've choosen to go with Paypal, as they provide the best protection for us and for our customers. We're really happy with this, and look forward to letting you try it.

We've also been in discussion with logistics providers. Their enthusiasm for the Madmarkedet.dk-project was overwhelming and we're excited to about our future collaboration. We'll start out small scale in Denmark as a sandbox-country. It should be possible for us deliver food, even food that need to be kept cold, to anywhere within 24 hours (excluding Greenland and the Faroe islands).

We've spoken to quite a few potential merchants who are all interested in the project. For all of them logistics is a major concern, so logically, we've made it ours as well. We're confident that we'll get this sorted.

And now, I don't want to make this post too long, but there is one more thing I want to share. Last wednesday the founders took a walk around Torvehallerne, a central market in Copenhagen. Each wednesday they have food producers from all over the country come in and display and sell their products.

We met this one guy, who really impressed us. You can check out his stuff at www.minkalv.dk. His concept is brilliantly simple. You pay a flat fee per month for 16 months, and for that you own part of a calf. You can follow it via webcams installed on the field where it lives with mother-cow. This is your guarantee that what you buy has been responsibly produced and that the animal has not suffered during its lifetime.

Now the question obviously is, will you actually eat it when the 16 months have passed? At any rate, it made us really happy to see this level of enthusiasm and entrepreneurship concerning our food supply. We wish him all the best, and hope to update you all on his business later on.

That's it for now. Stay crisp.

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